How Google search actually works

Have you ever wondered just how Google search actually works?

Here is Google's Head of Web Spam, Matt Cutts to tell us:

Google have announced that they plan to introduce a ranking penalty that will punish websites that seem to have purposely been over optimised or over SEO’d.

Google say they have been working on this over optimisation penalty for a few months now and are getting ready to launch it probably sometime this month.

The over optimisation penalty is going to “level the playing field” according to Google. This means that once the update has been rolled out, websites that have great relevant content has a better chance to rank well in the SERPs.

Websites that have poorer quality content, rely on keyword stuffing techniques or exchanging too many links could suffer in the rankings in the near future.

Many will say "well this isn't new, Google have been doing this for a while now" however it is they way they are going to tackle it from now on that is the real change.

Google intend to use notifications through their own Webmaster Tools to inform webmasters whether their site has been over optimised. This is all part of Google's attempts to be more transparent.

We'll see how this affects the SEO world once it kicks in.

More bad news for Yahoo!

It's not been that long since we brought you news of Jerry Yang, co-founder of Yahoo and his decision to leave the company. 

In yet another blow for the company, Yahoo’s new CEO, Scott Thompson has announced the company’s plans to lay off 2,000 of their current staff. The company employs around 15,000 people around the world. The loss of jobs is around 15 per cent of Yahoo’s total staff. At the end of 2010, then CEO, Carol Bartz trimmed the staff by 4%

Scott Thompson explained:

“Today's actions are an important next step toward a bold, new Yahoo! — smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require. We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose — putting our users and advertisers first — and we are moving aggressively to achieve that goal. Unfortunately, reaching that goal requires the tough decision to eliminate positions. We deeply value our people and all they've contributed to Yahoo!”

It is estimated the job cuts will save Yahoo about $375 million a year.