This is a continuation of a now 8 month slide, starting in September 2011 for the company. Yahoo has also been blighted by CEO changes and employee redundancies of late as well as co-founder Jerry Yang’s departure.
Yahoo’s search share fell 0.2 percent in April to just 13.5 percent according to comScore. This is significant drop on Yahoo’s share in last April which stood at 15.9 percent.
Both of Yahoo’s main rivals, Google and Bing, seen slight gains in the market share with Google recording 66.5 percent of the share while Bing recorded a 15.4 percent of the share according to comScore.
So what is next in store for Yahoo?
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