Search Engine Optimisation Services

All the talk over the past few weeks in our SEO Glasgow HQ has been about the recent 'Panda' algorithm update which intended to remove low value or spam sites from the higher end of the organic search results. However one thing which has become apparent is that Google is now incorporating user feedback and social signals much more prominently in its algorithm, and this brings with it another area for SEO teams to consider. This won't come as a shock to those who have been monitoring the recent statements from the company, and the impending introduction of the '+1' button and the option for users to remove sites from their results will help give Google feedback on what sites users are finding value in.

The exact amount of influence these factors will have remains to be seen, though I have no doubt there are countless SEO'ers running their own tests at the moment to see which of these changes is most prominent and we will have a clearer picture in the not too distant future. It will also remain to be seen just how quickly the less ethical side of the SEO world find a way to manipulate these features for their on gain. It's already an interesting time, and the next few months should prove fascinating as we start to see the outcome of the research being done.