All the talk over the past few weeks in our SEO Glasgow HQ has been about the recent 'Panda' algorithm update which intended to remove low value or spam sites from the higher end of the organic search results. However one thing which has become apparent is that Google is now incorporating user feedback and social signals much more prominently in its algorithm, and this brings with it another area for SEO teams to consider. This won't come as a shock to those who have been monitoring the recent statements from the company, and the impending introduction of the '+1' button and the option for users to remove sites from their results will help give Google feedback on what sites users are finding value in.

The exact amount of influence these factors will have remains to be seen, though I have no doubt there are countless SEO'ers running their own tests at the moment to see which of these changes is most prominent and we will have a clearer picture in the not too distant future. It will also remain to be seen just how quickly the less ethical side of the SEO world find a way to manipulate these features for their on gain. It's already an interesting time, and the next few months should prove fascinating as we start to see the outcome of the research being done.

What is SEO?

For anyone who has managed to stumble on to the blog by mistake and has no idea what search engine optimisation is, I will give a very short, brief introduction.

Search Engine Optimisation (SEO) is the process used to improve your web page or website’s visibility in a search engine such as Google or Bing etc via the unpaid (also known as “natural” or “organic”) search results.

Generally, the higher the position your page or site holds and how often your site appears in the search results usually contributes to the number of visitors it will get from search engine users.
 In an SEO marketing campaign, an SEO will consider what strategy to use by considering many factors including how search engines work, how people “use “ search engines and what relevant search terms (keywords) are typed into search engines.

There is so much more I could write here but I wanted to keep the introduction quite short. I will hopefully go into much more detail as more posts are put up. So if you are interested, keep popping back to check for updates and if there is anything you’d like to know, get in touch

Thank you for visiting the Search Engine Optimisation Services Blog. I have been working in SEO for a digital agency based in Scotland. In the next few weeks we will be looking to post news and updates on all things related to Search Engine Optimisation (SEO).