Google have announced that they plan to introduce a ranking penalty that will punish websites that seem to have purposely been over optimised or over SEO’d.
Google say they have been working on this over optimisation penalty for a few months now and are getting ready to launch it probably sometime this month.
The over optimisation penalty is going to “level the playing field” according to Google. This means that once the update has been rolled out, websites that have great relevant content has a better chance to rank well in the SERPs.
Websites that have poorer quality content, rely on keyword stuffing techniques or exchanging too many links could suffer in the rankings in the near future.
Many will say "well this isn't new, Google have been doing this for a while now" however it is they way they are going to tackle it from now on that is the real change.
Google intend to use notifications through their own Webmaster Tools to inform webmasters whether their site has been over optimised. This is all part of Google's attempts to be more transparent.
We'll see how this affects the SEO world once it kicks in.
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