After several months of testing, Google have officially announced that they would begin showing Adwords at the bottom of their search engine results page.
According to Google, the testing has shown that these ads at the bottom of the search results performed better than ads on the side of the page as they fit better with the way a user views the page scanning from top to bottom.
Having ads on the bottom of the page will give marketers more chances to get their ads appear on the first page of results rather than on the second page.
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