Search Engine Optimisation Services

SEOmoz have released MozCast, their very own Google weather report!

The weather report is used to chart changes in Google’s algorithm. A typical day will see the MozCast display a sun with clear skies. The more changes that have been made to the algorithm in 24 hours, the hotter and stormier the weather will be shown in MozCast.

 Here is the range of weather symbols shown in MozCast...



On the left, a bright sun indicates just a normal day, with minimal changes in Google search. The far right shows lightning storms, this means that changes are registering in Google search and indicates there has been an algorithm change. To check the weather report yourself, you can visit the Mozcast by clicking here.

It is widely expected that Google will be applying more modifications to it’s search algorithm in the near future. This will see Google roll out it’s Panda 2.2 update.

Google’s Matt Cutts revealed at the SMX Advance conference in Seattle that the next update has been approved and will be released some time soon.

The latest Panda update is reported to trace websites that republish content to get higher page ranks and superior positioning in search rankings and punish them. It is hoped that the update will also fix the false positives (sites that were wrongly penalised by the 1st Panda update).

Cutts did confirm that the updated algorithm will be on the look out for pages that may use “hidden text”. If any of these pages are spotted, they could be penalised on search rankings.

It will be a nervy few weeks for website owners and SEOers at our SEO Scotland office as the Panda update rolls out, waiting to see what effect the new algorithm update on their sites.