Google release third update of their Penguin update

Late on Friday night, Matt Cutts, head of webspam at Google announced on his Twitter that there was to be a Penguin algorithm update.

The latest Penguin update, a data refresh and the first update of Penguin for over four months is likely to impact 0.3% of English search queries.

To see if your site has been affected, you will need to check your visitor numbers for over the weekend. Compare them against other weekends, if there is a dramatic drop in numbers from previous weekends, your site may have been affected by the Penguin update.

Equally, if your site has a decent increase in visitor numbers, you may have benefited from the update.

SEOmoz have released MozCast, their very own Google weather report!

The weather report is used to chart changes in Google’s algorithm. A typical day will see the MozCast display a sun with clear skies. The more changes that have been made to the algorithm in 24 hours, the hotter and stormier the weather will be shown in MozCast.

 Here is the range of weather symbols shown in MozCast...



On the left, a bright sun indicates just a normal day, with minimal changes in Google search. The far right shows lightning storms, this means that changes are registering in Google search and indicates there has been an algorithm change. To check the weather report yourself, you can visit the Mozcast by clicking here.