A couple of days ago, there had been sightings of Google testing out a new “sources” box on the right hand side of the SERP’s. This box gave information about your search without having to click through to the website. Google have also started showing a box full of information in Google’s local search results.
The new results page seems to pull in all the information available in Google Places about your search query and displays it on the right hand side of the page, similar to the “sources” box. What this new box shows depends in your search query? For example, if you were searching for a restaurant, the new results can show a map, a link for directions, pictures, opening hours, reviews and even a menu.
This is a great new feature for user experience but could be harmful to businesses and marketers as users might be able to get the information they were looking for without ever clicking through to the business webpage.
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