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In July, Google released a statement saying that it was updating the requirements needed for Product Feeds in its Merchant Centre.

All feeds had to comply with these new specifications for the 22nd September or face having your account suspended.

Google will give you 7 days warning period to get your feed up to date. If you do not heed this warning, your account will be suspended for 7 days. If, after the 7 day suspension, you still refuse to comply with the new requirements, your account will be suspended for at least 28 days.

Although Google are claiming they will be tough on people who do not comply with the new requirements, they have been trying to help people update their feed information. A tool that allows you to upload your product feed to the Merchant Centre in a sort of dummy run, allowing you to check and fix any errors that occur. You can also use this tool as many times as needed. If you need any more help, you can check out the official Google Merchant blog or check out the tutorial videos on YouTube.