As we patiently await Social Media Week Glasgow we thought it would be worth taking a quick look at Google's new social network and the impact it might have on SEO. It's still very fresh, so the work is still ongoing to see what the impact could potentially be however some early signals have already emerged.
The +1 button has a substantial impact if you are signed into your Google account when searching. Items you have +1'd previously will show up in prominent positions if you search for related terms, while content which those in your circles have +1'd will receive a similar boost.
Social feedback seems to be Google's latest idea to determine the most appropriate result for specific searches, and the +1 button will give them vital feedback to help find quality content. The challenge for those offering search engine optimisation services is encouraging people to share the content they are trying to promote, a task that will be far easier in some areas than others.
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